Warren Buffett said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” The world of reputation management is a tricky one. Negative content, whether true or not, has the power to damage your brand and your business. The Internet doesn’t forget. Once information about you is posted, it is out there forever.

The Chamber’s NB Business University will host a seminar on Thursday, March 22 to teach business leaders a technique to improve or restore their brand’s reputation and goodwill. Online Reputation Management (ORM)will be held from 11:30 a.m. to 1:00 p.m. at the Chamber in Honors Hall. Tickets are available at www.LearnInNewBraunfels.com.

Effective online reputation management is the practice of crafting strategies to identify, monitor, and influence your digital reputation and credibility over the internet — much of which is achieved through SEO. This means effectively using search engine optimization to improve the information that becomes available when someone searches for your business.

The presentation will discuss why ORM matters and how to ensure your brand is generating the positive reviews you have worked so hard to achieve. Interactive, team-based role playing based on real ORM scenarios will place you front and center in a business reputation crisis reenactment.

Tickets are discounted for Chamber members at $55, available to the general public at $80 and include lunch. For more information and to purchase tickets, visit www.LearnInNewBraunfels.com.