Hispanic Business Alliance

The New Braunfels Hispanic Business Alliance was formed in 2013 under the guidance of the New Braunfels Chamber to promote, advocate, and educate our Hispanic community with the goal of improving opportunities for success.

Mission Statement – The Hispanic Business Alliance supports and encourages Hispanic participation in the New Braunfels business community. 

HBA Membership Directory >

DDLM Poster 2019 - header

Dia de los Muertos Festival - the fourth annual Dia De Los Muertos Festival will be held in downtown on Saturday, October 26 from noon to 10:00 p.m. This FREE community event celebrating the Hispanic culture will feature kids activities, food trucks, arts & crafts, vendors, live entertainment, an ofrenda (offering space), shopping, contests and more.

Learn more about the Festival >


Small Business Grants

The HBA is proud to launch a Small Business Grants program in 2019. Through funds raised from the Dia de los Muertos Festival, the organization is able to provide a cash injection to qualifying small businesses who have an immediate need or will use the funds for an expansion. An application must be completed and submitted along with supporting documents for review by the Selection Committee. A limited amount of funds are available, so unfortunately not every request can be fulfilled but the HBA is thrilled to be able to help the business community. 

Learn More >


Activities & Events

Networking Mixers - the HBA will hold mixers every other month in 2019 (February, April, June, August, October, December) on the first Thursday from 5:30 to 7:00 p.m. at different locations in New Braunfels. The goal is to bring together HBA members and business leaders to help increase connections and grow relationships. Appetizers are provided and HBA members receive two drink tickets. 

  • February 7 - Westside Community Center
  • April 4 - Freiheit Village
  • June 6 - Old Mill Resort
  • August 1 - Gruene Harley Davidson
  • October 3 - Vicky's Hinterhof
  • December 5 - Wassailfest

Buenos Dias Breakfast - breakfasts are held every other month in 2019 (March, May, July, September, November) on the third Friday at 8:00 a.m. at the Chamber in Honors Hall. These events are another opportunity to connect with HBA members and you'll also hear updates on organizations initiatives and hear a presentation from a local community or business leader. 

Scholarships - the HBA Scholarship Committee is committed to making educational goals more attainable for area youth. Scholarships will be provided each year to local high school seniors. Information will be released in early 2019 for the next scholarship process. 

West Side Historia - the HBA has been charged with helping improve and beautify critical areas of our community located on the West Side. Volunteers will work with citizens and businesses to identify projects and provide manpower, supplies, and resources to help address needs. 


Join the HBA

Join the Hispanic Business Alliance to have access to these exclusive member benefits:

  • Entry into Buenos Dias Breakfasts with food, networking a engaging presentation
  • Entry into HBA mixers featuring networking, food, and drink at different locations
  • Opportunity to serve on HBA committees that work to improve the community
  • Leverage efforts to enhance the local Hispanic culture and business participation
  • Increase Hispanic business formations
  • Increase Hispanic involvement in the community
  • Provide enhanced access to services and products in the Hispanic community

Join now >


HBA 2019 Board of Directors

Chair – Shelley Bujnoch, Email
Vice-Chair – Brandon Acevedo, Email
Treasurer – Martha Ayala, Email
Marketing & Welcoming – Jerry Sauceda, Email
Dia de los Muertos – Mary Ann Labowski, Email
Board Member - Tony Duran, Email
Board Member - Tanya Castilleja Perez, Email
Past Chair – Carlos Campos

HBA News

HBA Membership Now Included in Chamber Membership

The Hispanic Business Alliance has been under the Chamber’s umbrella since 2013. Previously, involvement in the HBA required separate membership dues but beginning in 2020, all Chamber members...

Dia de los Muertos Festival Happening Saturday

The Chamber’s Hispanic Business Alliance is hosting the 4th Annual Dia de los Muertos Festival on Saturday, October 26 from noon to 10:00 p.m. in downtown New Braunfels. This is a free...

Hispanic Business Alliance Mixer at Vicky’s Hinterhof

The Chamber’s Hispanic Business Alliance will host a Membership Mixer on Thursday, October 3 from 5:30 to 7:00 p.m. at Vicky’s Hinterhof. You do not have to be a member to attend but...

HBA Buenos Dias Breakfast and Marketing 101

The New Braunfels Hispanic Business Alliance will host its Buenos Dias Breakfast on Friday, September 20 from 8:00 to 9:00 a.m. at the McKenna Events Center. Attendees will enjoy breakfast and hear

Dia de los Muertos Festival

The Chamber’s Hispanic Business Alliance is hosting the 4th Annual Dia de los Muertos Festival on Saturday, October 26 from noon to 10:00 p.m. in downtown New Braunfels. This is a free...