COVID-19 Information and Resources

The New Braunfels Chamber is working with local health officials and partners to best prepare our community to handle COVID-19. Read More


Hispanic Business Alliance

The New Braunfels Hispanic Business Alliance is a committee of the New Braunfels Chamber working to promote, advocate, and educate the Hispanic community with the goal of improving opportunities for success.

Mission Statement – The Hispanic Business Alliance supports and encourages Hispanic participation in the New Braunfels business community. 

HBA Membership Directory >

Small Business Grants

The HBA is proud to launch a Small Business Grants program in 2019. Through funds raised from the Dia de los Muertos Festival, the organization is able to provide a cash injection to qualifying small businesses who have an immediate need or will use the funds for an expansion. An application must be completed and submitted along with supporting documents for review by the Selection Committee. A limited amount of funds are available, so unfortunately not every request can be fulfilled but the HBA is thrilled to be able to help the business community. 

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Activities & Events

Networking Mixers - the HBA will hold quarterly mixers in 2020 (March, May, September, and November) on the first Thursday of the month from 5:30 to 7:00 p.m. at different locations in New Braunfels. The goal is to bring together HBA members and business leaders to help increase connections and grow relationships. Appetizers are provided and HBA members receive two drink tickets. 

Buenos Dias Breakfast - breakfasts are held quarterly in 2020 (February, June, August, and December) on the third Friday at 8:00 a.m. at the McKenna Events Center. These events are another opportunity to connect with HBA members and you'll receive updates on organizations initiatives and hear a presentation from a local community or business leader. 

Scholarships - the HBA Scholarship Committee is committed to making educational goals more attainable for area youth. Scholarships will be provided each year to local high school seniors. Information will be released in early 2020 for the next scholarship process. 

Dia de Los Muertos Festival - The 5th annual Dia De Los Muertos Festival will be held in downtown on Saturday, October 24 from noon to 10:00 p.m. This FREE community event will celebrate Hispanic culture with kids activities, food trucks, arts & crafts, vendors, live entertainment, an ofrenda (offering space), shopping, contests and more.


Join the HBA

Join the Hispanic Business Alliance to have access to these exclusive member benefits:

  • Entry into Buenos Dias Breakfasts with food, networking and an engaging presentation
  • Entry into HBA mixers featuring networking, food, and drink at different locations
  • Opportunity to serve on HBA committees that work to improve the community
  • Leverage efforts to enhance the local Hispanic culture and business participation
  • Increase Hispanic business formations
  • Increase Hispanic involvement in the community
  • Provide enhanced access to services and products in the Hispanic community

To join the Hispanic Business Alliance, you must be a member of the New Braunfels Chamber of Commerce. Sign up for this committee by completing the Committee Preference Form. 

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HBA 2020 Leadership

Chair – Shelley Bujnoch, Email
Vice-Chair – Tanya Castilleja Perez, Email
Scholarship Committee – Martha Ayala, Email
Mixers – Jerry Sauceda, Email
Dia de los Muertos – Mary Ann Labowski, Email
Hispanic Heritage Committee - Brandon Acevedo, Email
Staff - Jenna Vinson, Email

HBA News

Apply for a Small Business Grant

Looking for a small cash injection to get your business back on track, attract more customers, your take your business to the next level? You can apply for a Small Business Grant through the...

Hispanic Business Alliance Networking Mixer Thursday

The Chamber’s Hispanic Business Alliance will host a Networking Mixer on Thursday, March 5 from 5:30 to 7:00 p.m. at the Comal Haus, a vacation property on the beautiful Comal River managed by...

Hispanic Business Alliance Breakfast Feb. 21

The New Braunfels Hispanic Business Alliance will host its Buenos Dias Breakfast on Friday, February 21 from 8:00 to 9:00 a.m. at the McKenna Events Center. Attendees will enjoy breakfast and hear HBA

HBA Membership Now Included in Chamber Membership

The Hispanic Business Alliance has been under the Chamber’s umbrella since 2013. Previously, involvement in the HBA required separate membership dues but beginning in 2020, all Chamber members...

Dia de los Muertos Festival Happening Saturday

The Chamber’s Hispanic Business Alliance is hosting the 4th Annual Dia de los Muertos Festival on Saturday, October 26 from noon to 10:00 p.m. in downtown New Braunfels. This is a free...