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Hispanic Business Alliance

The New Braunfels Hispanic Business Alliance is a committee of the New Braunfels Chamber working to promote, advocate, and educate the Hispanic community with the goal of improving opportunities for success.

Mission Statement – The Hispanic Business Alliance supports and encourages Hispanic participation in the New Braunfels business community. 

HBA Membership Directory >

dia de los muertos movie night at stars & stripes drive-in theatre

DDLM Movie Night

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dia de los muertos masks now for sale!
The HBA is selling Dia de los Muertos masks to help supplement some of the lost income due to the cancellation of this years event. Buy yours now! Masks are only $15 with a very limited quantity available.

HBA masks for sale

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Small Business Grants

The HBA is proud to launch a Small Business Grants program. Through funds raised from the Dia de los Muertos Festival, the organization is able to provide a cash injection to qualifying small businesses who have an immediate need or will use the funds for an expansion. An application must be completed and submitted along with supporting documents for review by the Selection Committee. A limited amount of funds are available, so unfortunately not every request can be fulfilled but the HBA is thrilled to be able to help the business community. 

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Activities & Events

Networking Mixers - The HBA holds quarterly mixers (March, May, September, and November) on the first Thursday of the month from 5:30 to 7:00 p.m. at different locations around New Braunfels. The goal is to bring together HBA members and business leaders to help increase connections and grow relationships. Appetizers are provided and HBA members receive two drink tickets.

Buenos Dias Breakfast - HBA Breakfasts are held quarterly (February, June, August, and December) on the third Friday at 8:00 a.m. at the McKenna Events Center. These events are a great opportunity to connect with fellow HBA members, receive updates on organization initiatives and hear a presentation from a local community or business leader. 

Scholarships - The HBA Scholarship Committee is committed to making educational goals more attainable for area youth. Scholarships will be provided each year to local high school seniors. Information will be released in early 2020 for the next scholarship process. 

Dia de Los Muertos Festival - This FREE community event helps celebrate Hispanic culture with kids activities, food trucks, arts & crafts, vendors, live entertainment, an ofrenda (offering space), shopping, contests and more.

Join the HBA

Join the Hispanic Business Alliance to have access to these exclusive benefits:

  • Entry into Buenos Dias Breakfasts with food, networking and an engaging presentation
  • Entry into HBA mixers featuring networking, food, and drink at different locations
  • Opportunity to serve on HBA committees that work to improve the community
  • Leverage efforts to enhance the local Hispanic culture and business participation
  • Increase Hispanic business formations
  • Increase Hispanic involvement in the community
  • Provide enhanced access to services and products in the Hispanic community

To join the Hispanic Business Alliance, you must be a member of the New Braunfels Chamber of Commerce. Sign up for this committee by completing the Committee Preference Form. 

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2020 HBA Leadership

ChairShelley BujnochEmail
Vice-Chair – Tanya Castilleja Perez, Email
Scholarship Committee – Martha Ayala, Email
Mixers – Jerry Sauceda, Email
Dia de los Muertos – Mary Ann Labowski, Email
Hispanic Heritage Committee - Brandon Acevedo, Email
Chamber Staff Liason - Alyssa Coker, Email

Facebook logoFollow the Hispanic Business Alliance on Facebook for updates on events!



HBA News

Dia de los Muertos Movie Night at Stars & Stripes Drive-In

The Chamber’s Hispanic Business Alliance (HBA) is hosting a movie night at Stars & Stripes Drive-In Theatre located at 1178 Kroesche Ln. on Sunday, November 1 at 7:30 p.m. Stars &...

Dia de los Muertos Art Contest Deadline Approaching

Submissions for the Hispanic Business Alliance’s annual Dia de los Muertos art contest are due Friday, October 30. This year the HBA opened their annual art contest to the public to increase

Virtual Mixer Hosted by the Hispanic Business Alliance

The New Braunfels Hispanic Business Alliance may not be having its annual Dia de los Muertos festival this year, but we can still memorialize and celebrate. The HBA will be hosting a virtual event

HBA Opens Dia de los Muertos Art Contest to Public

The Hispanic Business Alliance has opened their annual art contest to the public this year to increase participation in the event. The contest is to help promote the meaning and celebration of the Dia