Originally created for Jessica's daughter, Allie, who had very sensitive teeth. It helped and also whitened Allie's teeth! So being the serial entrepreneur that she was, Jessica started My Magic Mud after several friends wanted to know where they could buy some. Now an international bestseller, My Magic Mud is available in CVS, Walmart and HEB.
My Magic Mud® Activated Charcoal Toothpaste for Whitening is the first toothpaste to combine activated coconut shell charcoal, bentonite clay, coconut oil, and essential oils. It is made with smart and wholesome ingredients and is Fluoride-Free, Non-GMO, and Natural Cosmetics Standard certified. This gentle toothpaste has the power to beautifully whiten, polish, detox, and deeply clean your teeth and gums. Your teeth will feel like you just went to the dentist!