Dia de los Muertos Festival 2022

Saturday, October 22, 2022 | Noon-10:00 p.m.
Downtown New Braunfels, TX

The annual Dia de los Muertos Festival is hosted by the New Braunfels Chamber's Hispanic Business Alliance. This community festival is held in downtown New Braunfels and features kids activities, live entertainment, food trucks, arts & crafts, face painters, vendors, an ofrenda (offering space), shopping, contests and more.

Join us in celebrating Hispanic culture in New Braunfels and enjoy a family friendly, community event. 

Our vendor spots are sold out for 2022. Keep an eye out for applications to open in the summer of 2023!

Interested in sponsoring this event? Head over to our Sponsor Information page!

What is Dia de los Muertos?

Dia de los Muertos is a celebration of life. The celebration originated in central and southern Mexico and dates back 3,000 years, during the time of the Aztecs.

Those who celebrate it believe that at midnight on October 31, the souls of all deceased children come down from heaven and reunite with their families on November 1, and the souls of deceased adults come visit on November 2. The festivities continue in the cemetery, where families bring picnics, play music and sometimes even spend the night as a way to celebrate the lives of those who are no longer on this earth. 

Why do you paint your face for Dia de los Muertos?

In the past, participants and dancers used careteas, or masks, to scare the dead away at the end of the festivities. But in modern-day celebrations, people paint their faces to look like skulls, decorating it to represent a deceased loved one or an expression of themselves.

*** Header photo credit: Mikie Farias Photography