Dia De Los Muertos Masks for Sale! Proceeds will help the Hispanic Business Alliance supplement lost income from the cancellation of the 2020 Dia De Los Muertos festival.
Masks are $15
HBA masks for sale

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Dia de los Muertos Festival 2021

Saturday, October 23, 2021
Noon - 10:00 p.m.
Downtown New Braunfels

The annual Dia de los Muertos Festival is hosted by the New Braunfels Chamber's Hispanic Business Alliance. This community festival is held in downtown New Braunfels and features kids activities, live entertainment, food trucks, arts & crafts, face painters, vendors, an ofrenda (offering space), shopping, contests and more.

Join us in celebrating Hispanic culture in New Braunfels and enjoy a family friendly, community event. 

Vendor and Sponsorship applications, as well and more event information will be released as it is confirmed through the planning committee. If you'd like to volunteer for the planning committee, email nbdiadelosmuertos@gmail.com.


What is Dia de los Muertos?

Dia de los Muertos is a celebration of life. The celebration originated in central and southern Mexico and dates back 3,000 years, during the time of the Aztecs.

Those who celebrate it believe that at midnight on October 31, the souls of all deceased children come down from heaven and reunite with their families on November 1, and the souls of deceased adults come visit on November 2. The festivities continue in the cemetery, where families bring picnics, play music and sometimes even spend the night as a way to celebrate the lives of those who are no longer on this earth. 

Why do you paint your face for Dia de los Muertos?

In the past, participants and dancers used careteas, or masks, to scare the dead away at the end of the festivities. But in modern-day celebrations, people paint their faces to look like skulls, decorating it to represent a deceased loved one or an expression of themselves.


*** Header photo credit: Mikie Farias Photography