The Greater New Braunfels Chamber’s Hispanic Business Alliance is hosting its 5th Annual Dia de los Muertos Festival on Saturday, October 23 from noon to 10:00 p.m. in Downtown New Braunfels. This is a free community event highlighting Hispanic culture including local food, drinks, arts & crafts, vendor booths, shopping and live entertainment.

One of the festival’s biggest draws is the wide variety of local food and goods brought to the streets of downtown. From fajitas and street tacos to elote and gorditas, festival attendees will be sure to find a fix for their craving. Additionally, you can find beautiful handmade earrings, Mexican dresses, and other products and services from participating business vendors.

If you have a food truck, business, product or service you’d like to feature at the festival, sign up today! This year attendance is expected be more than 10,000 people to celebrate this special tradition and Hispanic Heritage – a great opportunity to promote your business.

This event is not possible without the help and support of sponsors. The event draws in people from all around the area with thousands of attendees coming to Downtown New Braunfels to enjoy the festival. Become a sponsor today and get your brand out there to the community.

View sponsor applications HERE.

For more information on how to become a vendor or sponsor for this event, visit

View vendor applications HERE*prices increase July 31, 2021