Texas Chamber of Commerce Week is October 17-21 and the New Braunfels Chamber will complete "Operation Thank You" during the week to celebrate. This is an annual event organized by the Chamber’s Blue Coat Ambassadors with the goal of visiting local Chamber member businesses to express appreciation for their continued support of the Chamber and the community. During "Operation Thank You" the Chamber’s Blue Coats personally deliver approximately 1,500 copies of the 2023 Official Guide to New Braunfels Business, Relocation and Visitors Guide all over town to our various Chamber members.

The City of New Braunfels, Comal County and the State of Texas will celebrate Texas Chamber of Commerce Week October 17-21, 2022 by issuing proclamations officially declaring October 17-21 as Chamber of Commerce Week. This week is set aside each October to recognize the hard work and accomplishments of chambers of commerce and the communities they represent.

Although their work is often done behind the scenes, Chamber of Commerce staff and volunteers are routinely involved in many areas of the community that help it thrive. In New Braunfels these include business development, business recruitment and retention, tourism marketing, education and workforce development, community betterment, and advocacy, among others.