It’s time to start your holiday shopping, and this year the Chamber has made it easy! In partnership with the New Braunfels Downtown Association and Gruene Historic District, we have built a website for local retailers. offers a directory of retailers with links to their products and specialized gift guides to help knock out your shopping list.

The Chamber’s Small Business Week Committee developed the idea for ClickNBFirst in an effort to support Small Business Saturday. The New Braunfels Chamber serves as the “Neighborhood Champion” for the national campaign put on by American Express. Small Business Saturday was founded in 2010 to encourage people to Shop Small and bring more holiday shopping dollars to small businesses. “We want to give shoppers a single location to buy their holiday gifts from local businesses,” said April Howard, Chair of the Small Business Week Committee.

Small Business Saturday is celebrated each year on the Saturday after Thanksgiving. This year that falls on Saturday, November 28. Don’t forget to “Click New Braunfels First”.