The Greater New Braunfels Chamber’s Hispanic Business Alliance (HBA) is hosting the 6th Annual Dia de los Muertos Festival on Saturday, October 22 from noon to 10:00 p.m. in downtown New Braunfels. This is a free community event highlighting Hispanic culture including local food, drinks, arts & crafts, vendor booths, shopping and live entertainment.

Attendees should expect over 75 vendors lining the streets; selling food and drinks (such as tamales, street tacos, funnel cakes, aguas frescas, and smoked turkey legs) but also merchandise like toys, jewelry, handmade clothing, and more! 

Live music will be performed throughout the day at two different stages. The main stage, located at Seguin Avenue and Coll Street, will feature the festival headliners: Ricardo Castillon y La Diferenzia, Final Cut, and Los Escorpiones del Norte. 

The First, Second, and Third place winners of the Annual Dia de los Muertos Art Contest will be recognized at the festival at the festival. Deadline to enter artwork into the contest is Friday, October 13th, 2022 and must be submitted to The Greater New Braunfels Chamber of Commerce Hispanic Business Alliance located at 390 S. Seguin Ave, New Braunfels TX 78130. Chamber hours are Monday – Thursday 8:00am to 5:00pm and 8:00am to 4:00pm on Friday. If you're interested in participating in this year's art contest, please download the art contest form HERE.

The Dia de los Muertos Festival takes a lot of hard work from amazing volunteers. Volunteers will sign up for shifts to work during the festival doing everything from set-up to tear down. If you would like to sign up to be a day-of volunteer, please visit click HERE.

The annual Dia de los Muertos festival is the HBA's biggest fundraiser of the year. The money made from this festival is used all year long to support the HBA's small business grant fund, scholarships, and quarterly HBA events.

This event is made possible by sponsorships from local businesses and active community members. Thank you to the sponsors of the 2022 Dia de los Muertos Festival!

Dia de los Muertos is expected to draw thousands of residents and visitors to downtown New Braunfels. The festival is FREE to attend. For more information, visit