New Braunfels retains a high quality of life to its citizens, and during the holidays that quality only increases. Downtown New Braunfels celebrated the annual tree lighting ceremony last week, and the holiday festivities are beginning. As December rolls around, locals and visitors flock to the central plaza for Wassailfest, the Hometown Holiday Christmas Parade and the annual caroling jubilee. The Chamber’s Convention and Visitors Bureau has created a one-stop-shop for all holiday events in New Braunfels. Visit to join New Braunfels in the holiday spirit this season.

The streets of New Braunfels are lined with unique shopping opportunities, and the Chamber encourages citizens to shop local this holiday season. Christkindlmarkt and Gruene Christmas Market Days also offer the perfect chance to find truly unique gifts for everyone on your list.

Visit for a complete list of holiday events for the whole family in New Braunfels.