The Hispanic Business Alliance has been under the Chamber’s umbrella since 2013. Previously, involvement in the HBA required separate membership dues but beginning in 2020, all Chamber members are invited to join the HBA at no additional cost to their membership.

The HBA currently has more than 150 members and hosts quarterly networking mixers, quarterly Buenos Dias Breakfast events featuring a guest speaker, and of course the annual Dia de los Muertos Festival in downtown New Braunfels. The HBA also has a small business grants program and a scholarship program for local high school students.

To sign up for the Hispanic Business Alliance, complete the Committee Preference Form at or email