The Chamber’s Hispanic Business Alliance is hosting the 4th Annual Dia de los Muertos Festival on Saturday, October 26 from noon to 10:00 p.m. in downtown New Braunfels. This is a free community event highlighting Hispanic culture including local food, drinks, arts & crafts, more than 50 vendor booths, shopping, and live entertainment.

The entertainment this year is top-notch with the Grammy award winning Los Texmaniacs with Flaco Jiminez and Augie Meyers as the headliners. Los Texmaniacs are Tex-Mex music & culture ambassadors, with original Texas Tornado legends Flaco Jimenez and Augie Meyers performing their hits and adding spice to the evening with a Conjunto Tex-Mex Twist. Opening acts include a Selena tribute band Bidi Bidi Banda, Conjunto Cats, mariachis, and beautiful Aztec dancers. 

Food opportunities abound with 25 food vendors serving up a wide variety of delicious choices. More than 25 additional vendors will be offering all sorts of products including hand-made Mexican art, Dia de los Muertos themed accessories and crafts, wellness products, jewelry, clothing and more. There will also be a Kids Area with fun activities and crafts. 

This event is expected to draw thousands of residents and visitors to downtown New Braunfels. The festival is FREE to attend. Parking is located at City Hall with a shuttle available for $5 round trip. For more information, visit