New Braunfels Chamber’s Hispanic Business Alliance is hosting its 5th Annual Dia de los Muertos Festival on Saturday, October 23 from noon to 10:00 p.m. in downtown New Braunfels. This is a free community event highlighting Hispanic culture including local food, drinks, arts & crafts, vendor booths, shopping and live entertainment.

The Hispanic Business Alliance is a committee of the New Braunfels Chamber working to promote, advocate, and educate the Hispanic community with the goal of improving opportunities for success. The Hispanic Business Alliance supports and encourages Hispanic participation in the New Braunfels business community.

The festival will feature mariachis, an art exhibition, live music, and more than 50 vendors and food trucks. This event is expected to draw thousands of residents and visitors to downtown New Braunfels. The Hispanic Business Alliance is seeking sponsors and vendors from now until August 30.

For more information on how to become a vendor or sponsor for this event, visit

View vendor applications HERE