The New Braunfels Chamber of Commerce, a membership organization representing more than 1,600 local businesses, and the official destination marketingTanya Pence organization for New Braunfels, announced a significant addition to its team in support of tourism initiatives. Tanya Pence will be joining the Chamber as president of the Convention and Visitor’s Bureau. 

“I couldn’t be happier to welcome Tanya in this executive role,” said Jonathan Packer, president and CEO of the Chamber. “She is an extremely capable and dedicated leader who loves New Braunfels. New Braunfels is a world class destination and I look forward to seeing what her leadership yields in the future.”

As president of the CVB, Pence will be responsible for driving tourism and convention business to New Braunfels. Pence joins the Chamber after more than a decade of serving as president of Palladium Media, LLC, a full-service advertising agency in San Antonio. In this role, Pence developed a dynamic marketing agency serving dozens of clients across multiple industries.  

“I am honored to be given this amazing opportunity and join such an outstanding team,” Pence said.  “Being able to serve the city where I live and that I love is a great honor and I look forward to working with the community and continuing the great work of this organization.”