The Dia de los Muertos, or Day of the Dead, festival is just around the corner! This annual event, celebrated with vibrant colors, music, and a deep sense of tradition, will take place on Saturday, October 28th, from noon to 10:00 pm in the heart of New Braunfels.


The celebration kicks off at the BELK - Conjunto Stage on Seguin Avenue and Coll Street. The stage will come alive with the captivating rhythms of Mexican music, courtesy of DJ Rene P. Throughout the day, DJ Rene will keep the energy high as the following events unfold:

12:00 PM - 12:30 PM: The festival opens with a special performance by Carolina Cruz

12:30 PM - 1:00 PM: Announcements and recognition of the art contest winners and scholarship recipients

1:00 PM - 2:00 PM: Academy of Mexican Folklorico Dancers

2:00 PM - 3:00 PM: DJ Dat

3:00 PM - 4:00 PM: Walk of Remembrance Procession led by Carolina Cruz and Mariachi Las Valquiras

4:30 PM - 5:30 PM: Aztec Dancers – Kalpulli Ayolopaktzin.

In the evening, DJ Jojo Herrera, the "Weekend Warrior" with Tejano Up Radio, will guide you through a fantastic lineup:

5:45 PM - 6:45 PM: Amigos

7:00 PM - 8:00 PM: Jamie DeAnda

8:30 PM - 10:00 PM: Sunny Sauceda


For our young festival-goers, the Kids Area, located on San Antonio Street near the Comal County Landa Annex, offers a day full of fun and creativity:

12:00 PM - 5:00 PM: Crafts and games

12:30 PM - 2:00 PM: Adventures in Music Guitar Studio

1:00 PM - 3:00 PM: Rio Mobile

3:00 PM - 3:30 PM: Grupo Folklorico de Bendiciones


In the Main Plaza Area, you can immerse yourself in a day filled with art and dance:

12:00 AM - 5:00 PM: Art Exhibit

1:00 PM - 1:45 PM: Ballet Folklorico Festival

3:00 PM - 4:00 PM: Walk of Remembrance Procession with Carolina Cruz and Mariachi Las Valquiras

4:30 PM - 8:00 PM: DJ Dat


The Lone Star Lounge Americana Stage, at San Antonio and Hill Street, presents a diverse musical experience:

12:00 PM - 1:00 PM: Wallace Middle School's Mariachi de Campo

1:00 PM - 2:00 PM: Marco Polo Media Group

2:00 PM - 3:00 PM: Compania de Danza Folklorica

5:00 PM - 6:00 PM: Hannah Swann & Labowski the Band

6:30 PM - 7:30 PM: Jorge Gallegos & Horse Crippler

8:00 PM - 9:00 PM: The Reed Brothers


The New Braunfels Lifestyle Magazine Stage, located at San Antonio and Market Street, offers a range of musical experiences:

12:00 PM - 1:00 PM: DJ Taz with KLMO Tejano 98.9

1:00 PM - 2:00 PM: Mariachi Las Altenas

2:00 PM - 3:00 PM: Dia de los Muertos Costume Contest

3:00 PM - 5:00 PM: Yesenia McNett & the Groove Doctors

5:00 PM - 6:00 PM: DJ Taz with KLMO Tejano 98.9

6:00 PM - 8:00 PM: 5th Dementia

7:30 PM - 9:00 PM: DJ Taz with KLMO Tejano 98.9

We extend our gratitude to our major sponsors for their support:

  • Tri-City Distributors
  • Belk
  • Bluebonnet Motors
  • Caterpillar
  • Lone Star Lounge
  • Cram Roofing
  • Cemex
  • Prestige Metal Roofing Systems
  • Ole Mexican Foods
  • Firstmark Credit Union
  • United Rentals
  • NB Lifestyle Magazine

The New Braunfels Dia de los Muertos Festival promises a day filled with cultural richness, vibrant music, art, and cherished traditions. Join us in celebrating this special occasion and immerse yourself in the captivating spirit of Dia de los Muertos. We look forward to seeing you there!

Note: The schedule is subject to change. Please check the festival's official website for any updates or additional information.